Skip to main content

Asus’s first TVC ‘The Edge of The World’ echoes its ethos and promise of innovation

The latest TVC by Asus offers an exciting fresh perspective on laptop ads

New Delhi, January 8, 2020: The ever-changing market dynamics is pushing brands to be more experimental and adventurous with digital storytelling. After already piquing everyone’s interest with first-of-its-kind the offering of dual-screen laptops, Asus has released a brand new TVC for the same. The short commercial adeptly captures the theme of ‘The Edge of the World’, as was palpable in Asus’ launch of world’s first Dual 4K Screen Zenbook Pro Duo, The Laptop of Tomorrow.

gvfThe world was once considered flat, until Ferdin and Magellan established the first circumnavigation of earth. Similarly, set in the backdrop of the 1500s, the TVC has sailors setting out in the deep ocean to address unanswered questions. When the sailors in the lower deck discovers that they are approaching the edge of the world, panic spreads like wildfire. Amidst the commotion, we see some sailors abandoning the ship while one seeks council with the captain who’s positioned on the top of the masthead with his telescope. He alone seems composed as he takes his ship beyond the edge. The film is a fresh cut on laptop advertising and tells a unique story in a world that is cluttered by spec-talk and jargons.

On the latest development, Arnold Su, Business Head – Consumer, Commercial and Gaming PC, Asus India, said, “At Asus, we have always believed in shunning the norms and pushing the boundaries of what is deemed to be possible through constant innovation. The latest range of dual-screen laptops is a testament to the same ideology. While the laptops space has not seen much innovation in the recent times, we take pride in introducing the 4K dual-screen laptops. Our first TVC captures the same spirit, taking inspiration from medieval times and sea voyages going Beyond Boundaries. We are affirmative that the short film will communicate the brand’s strong ethos of innovation, grit, and determination.”
While talking about the creative aspect, Kulvinder Ahluwalia, President FCB Ulka said, “The Asus ZenBook Pro Duo is a product that would out-spec even the most loaded laptops. But it was the dual-screen that clearly demarcated it from the entire competition. It was this that we chose to focus upon sharply, thus bringing alive the benefit that great things happen when one travels beyond the edge. The communication has a dramatic showcase of the dual-screen in a manner not seen in the category globally. Thus enabling us to position Asus as an aspirational and inspiring brand that connects with the content creators of today.”

Essentially, a ship goes over the edge in the latest film by Asus, akin to how Asus went beyond the age-old designs of laptops, disrupting the status quo with its dual-screen offering of Asus ZenBook Pro. Until then, laptops have seen the least amount of innovation in the world of gadgets in the contemporary times.

The short film by Asus was conceptualized by FCB Ulka and is directed by Shashank Chaturvedi (Bob) and produced by Good Morning Films. The short film will run across India and APAC region.

from Electronics Maker


Popular posts from this blog

TE Connectivity Announced Ultra Small Spring Fingers

TE Connectivity (TE)’snew ultra small spring fingers have one of the smallest footprints in the market to save valuable PCB space, allowing for use in a broad range of applications with space constraints across various industries.TE’s ultra small spring fingerscan save valuable PCB space with one of the smallest footprints in the market. Closed-loop contact design ensures reliable connection to the PCB, better normal force and higher current capacity (1.5A). Robust side wall minimizes over- compression. Special anti-lifting design can improve assembly e ciency by locking the tip of the contact within the sidewall of the spring  nger, which helps prevent the contact from getting caught on an operator’s glove during assembly. Pick-and-place area supports auto-assembly processes. It also offered in different heights and styles.As an authorized distributor for TE Connectivity, Heilind Asia provides TE’s products and also value added services. Heilind Asia supports both original equipment …

Hanwha TechwinCollects Two NPI Awards for Its Cutting-Edge Modular Mounter and Screen Printer at APEX

Hanwha Techwin Automation Americas, formerly Samsung C&T Automation, today announced that it has received two 2019 NPI Awards in the categories of Component Placement – High-Speed for its HM520 Cutting-Edge Modular Mounter and Screen/Stencil Printing for the ESE US-2000XF. The awards were presented to the company during a Tuesday, Jan. 29, 2019 ceremony that took place at the San Diego Convention Center during the IPC APEX EXPO.With the HM520 Modular Mounter, actual productivity is highest among machines of the same class and is optimized to high quality production. The system configures a flexible production line by applying a modular head and various production modes. The HM520 realizes unmanned, non-stop, and zero-defect production using the Smart Factory S/W Solution.The high performance HM520 offers a compact foot print, auto-calibrating maintenance free feeders, and modular heads. The HS(High Speed) Head offers a 20 Spindle x 2 Gantry, 80,000 CPH, ±25 μm @ Cpk ≥ 1.0, 0201 ~ …

Mornsun Concludes its Last Power Supply Seminars of 2019

Mornsun illustrated EMC diagnostic skills through some case analysis to help engineers with identifying common pitfalls It shared the breakthrough achievements of Mornsun’s new generation DC/DC power supply modules It also explored some latest issues in the power solutions field and discussed approach to achieve reliable power performance Mornsun Guangzhou Science & Technology Co., Ltd., […]The post Mornsun Concludes its Last Power Supply Seminars of 2019 appeared first on Electronics For You.

from Electronics For You